The Brand Finance Nation Brands 2013 report ranks Finland as 14th strongest nation brands with an AA rating. The strongest rating is AAA and the lowest (failing) is DDD.
Brand Finance, which is an independent global business specialising in brand values, measures strength and value of the nation brand based on the GDP and segments such as investment, tourism, products and services, people and skills. Finland was ranked especially high in the segment of people and skills.
Finland’s brand value also increased four percent from 2012 to 287 billion US dollars, yet the country’s value based ranking dropped to 31st from the 27th previous year.
Switzerland has the strongest nation brand followed by Singapore, the USA, Germany, the UK and Sweden. The USA is the valuable nation brand in dollar terms valued at 17,990 billion US dollars. China is in the second place and Germany in the third place.
The brand value of the USA increased in 2013 23 percent on previous year, and brand value of China grew 26 percent in the same period.
Article courtesy of Good News! from Finland / Finnfacts